All you need to state here is the reason behind the existence of your business entity. Some of its essentials include business model, legal structure, projected growth, market opportunities etc.
Finance is the lifeblood of any business. To start your business at an initial stage or to even expand at a later part, all you need to have is money.
This is the opportunity where-in you need to analyze who your competitors are and the overall state of the market relevant to your business.
This part of the business plan highlights the organizational structure, teams for specific purpose etc.